Sep 09, 2022

VP of Marketing and Developer Relations

  • Aleo
Full time Marketing

Job Description

About The Role

Aleo is hiring a VP of Marketing to drive our marketing strategy and execution efforts. We are looking for someone who is well-versed and experienced in developer-focused outreach and open-source software. The ideal candidate is someone with a passion for digital privacy as well as experience working in the blockchain/cryptocurrency ecosystem. As VP of Marketing, you will collaborate cross-functionally with different teams, developing and executing a marketing strategy that you would help define. This is a blue-sky opportunity for an up-and-coming marketing executive to take an exciting new technology and bring it to millions of web and crypto developers.

What you’ll be doing:

  • Plan and organize marketing functions and operations to ensure Aleo’s products and communication project the company’s brand values

  • Work directly with the founding team to define and oversee the overall Aleo marketing strategy and execution, and keep them tied to the overall company/product goals with an emphasis on a strong developer relations program

  • Direct internal resources and external agencies to accomplish marketing objectives, and track progress towards those objectives with KPI’s

  • Establish a data-driven marketing discipline across all levels of the team and ensure the executive team is informed of the role in driving growth and report progress.

  • Build Aleo’s brand through both internal and external communication as well as media engagement

  • Build, lead, and develop a marketing team consisting of both full-time employees and contractors to maximize customer/client/community growth and product impact

What we look for in you:

  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects like but not limited to branding, product promotion, PR and community building 

  • 5+ years experience in building marketing programs that reach developers

  • Understanding and experience of how to turn a strategic vision into a plan of execution of distinct marketing efforts/campaigns and measured by KPIs

  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

  • Outstanding communication (written and verbal) and strong interpersonal abilities

  • Adaptability to new situations and a demonstrated ability to learn and grow within a startup environment

  • Experience in scaling projects and teams and leading remotely


  • Experience hiring and leading a team of marketing professionals

  • Prior work at a crypto company or existing experience and/or relationships in the blockchain ecosystem.

  • Deep interest in or familiarity with cryptography, computer science, and/or blockchain technology.

  • A solid network of media relationships with relevant industry publications

Aleo is committed to diversity in its workforce and is proud to be an equal opportunity employer and to review all of our job postings to minimize biased language. Aleo does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Aleo will also consider for employment qualified applicants with arrest and conviction records in a manner consistent with San Francisco’s Fair Chance Ordinance and similar local laws.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants.

Apply Now